Mission Statement
Intro/Mission Statement/xxx xxxxx xxxx xxxxxx xxxxxxxx xxxx xxxxxxx xxx xxxx xxxxxx.
Services
Strategy
Portfolio Management
Brand Turnaround/Repositioning
Go-To-Market Strategy
Competitive Assessment
Brand Foundation Playbook
Identify Consumer Target
Brand Plans for Retailers/Customers
Social Media Strategy
Marketing Calendar/Budget
Marketing Org Structure
Innovation
Analyze Trends, Consumer Insights
Competitive Assessment
New Product Pipeline
Product Idea Concepts
New Product Innovation Process (Stage Gate)
Plan and Execute New Product Development Through Launch
Coaching for Management of a Cross-Functional Team
Go-To-Market Story & Strategy (distribution)
Graphics/Advertising Briefs
New Product Launch Reporting
Freelance
Short-term Expert
Contract (Month-to-Month or Long-Term)
Maternity Fill-In
Open Position
Experience
About Me
A strategic marketing executive with over 18 years experience building brands and businesses, I consult for both entrepreneurial, high-growth organizations and more established companies, primarily in the consumer packaged goods (CPG) industry.
Education: Master’s of Business Administration from DePaul University and a Bachelor’s of Business Administration from the University of Wisconsin-Madison (Go Badgers!)
Career History: 18 years’ experience in Marketing on a wide range of Consumer Goods brands in beverages, cheese, bacon, lunch meat, beauty, and snacking.
Let’s work together!
I have two main ways of working:
Project-based, flat rate. Determine a list of specific deliverables, rough timeline and expectations.
On retainer, with monthly fee. Available to consult on whatever comes up. Align on hours per week and in-person office visits. Minimum of 3 months.