Services

 

Strategy

 

  • Portfolio Management

  • Brand Turnaround/Repositioning

  • Go-To-Market Strategy

  • Competitive Assessment

  • Brand Foundation Playbook

  • Identify Consumer Target

  • Brand Plans for Retailers/Customers

  • Social Media Strategy

  • Marketing Calendar/Budget

  • Marketing Org Structure

 

Innovation

 

  • Analyze Trends, Consumer Insights

  • Competitive Assessment

  • New Product Pipeline

  • Product Idea Concepts

  • New Product Innovation Process (Stage Gate)

  • Plan and Execute New Product Development Through Launch

  • Coaching for Management of a Cross-Functional Team

  • Go-To-Market Story & Strategy (distribution)

  • Graphics/Advertising Briefs

  • New Product Launch Reporting

 

Freelance

 

Fulfill general marketing management responsibilities by contributing my expertise and leadership on a part time or interim basis.

Perfect for smaller companies who need the expertise of a seasoned marketing pro, but are not staffing for a full time marketer.